CLIENT:
Lindemans Wines of Australia
PROJECT:
Sponsorship of Canada’s Olympic
Team for the 2000 Games in Sydney.
CHALLENGE:
Leverage sponsorship to increase
market share for Lindemans.
SOLUTION:
Working with Lindemans and the
Canadian Olympic Association,
an awareness and contest program
was created to run across Canada.
The creative delivered a passionate
message of support and had a “Win Gold” sweepstakes overlay.
The message was delivered through
point of sale materials, custom restaurant menus, souvenirs and special event “wine tastings”. We handled all the details, including liason
with the Liquor boards of all Provinces,
the Canadian Olympic Association and
the Régis in Québec. |
