CLIENT:
Dairyland Fluid Division Ltd. (Saputo Inc.)
PROJECT:
Dairyland Plus trade launch.
CHALLENGE:
Communicate the potential of a new
line of specialty milks to ensure listings and display.
SOLUTION:
A “Plus” sell sheet that incorporated
all the SKU’s. The product information was organized and easy to read and therefore easy to order. The Dairyland Plus line also received point of sale material including cooler decals and shelf talkers. |
