CLIENT:
BC Wine Institute (VQA)
PROJECT:
Point of Sale Program.
CHALLENGE:
Educate consumers on the VQA concept, and communicate wine pairings and varietals.
SOLUTION:
Through research it was determined a simple, clean approach would best communicate the VQA message, and a recipe program would provide a valuable sales incentive for the consumer. This program ran for 14 months throughout British Columbia with a new recipe each month. Each season a new large format display card was used at retail locations in concert with the recipes. The program drove double digit VQA sales!
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